Detailed Curriculum and Knowledge-Point Design
[Unit 1] Generative AI × A Map of Business Applications (60 min)
 
 
 
The 3 typical scenarios for enterprise AI use: improving efficiency, generating revenue, and driving innovation
 
 
Text, images, video, audio, avatars: the full map of AI applications
 
 
Tool inventory and selection strategy (ChatGPT vs. Gemini vs. Claude vs. Grok)
 ✅ Interactive: business owners or employees take stock of "the things I want to solve" and which type of AI application each maps to
  
 
 
[Unit 2] AI Product Imagery × Building Business Visuals (60 min)
 
 
 
Entry-level Midjourney composition techniques and style parameters
 
 
ChatGPT × prompt writing to quickly generate business images
 
 
AI-designed visual assets (brand key visuals, image photos, poster composition)
 ✅ Hands-on: produce a key visual for your own product or service + a set of IG image graphics
 ✅ Peer-review activity: in groups of three, review each other's images and simulate business applications
  
 
 
[Unit 3] Conversion-Driving Video × AI Production and Editing (60 min)
 
 
 
Quickly generate video footage with Veo 3 / Sora
 
 
CapCut / Filmora: one-click video editing, adding subtitles and transitions
 
 
A scriptwriting framework for commercial use (pain point → solution → CTA)
 ✅ Hands-on: use on-site image assets to complete a 60-second social short video
 ✅ Group review: showcase the work and offer each other optimization suggestions
  
 
 
[Unit 4] AI Voice × Virtual Hosts × Brand Persona (60 min)
 
 
 
Use Suno / ElevenLabs to create a voice profile
 
 
Setting up a virtual host's image and voiceover (choosing style and tone)
 
 
Turn a scripted voiceover into automated video content
 ✅ Hands-on: voiceover + virtual-image design to create an enterprise brand avatar
 ✅ Demo case: an AI video example that applies the "one person = an entire team" approach
 
 
 
 
 
[Unit 5] Copywriting Marketing × Social Media Operations (60 min)
 
 
 
ChatGPT text-template design: product copy / enrollment copy / video scripts
 
 
Drive marketing with content and build a traffic pool for your enterprise
 ✅ Hands-on: generate a personal-brand or product copy paired with an image or video
  
 
 
[Unit 6] Integrated Applications × Opening Moves for a Business Pitch (60 min)
 
 
 
A one-page pitch framework: pain point → solution → expected results → call to action
 
 
Creating a personal-brand starter pack: a clear theme + organized tools + content design
 
 
Showcase of an application-case presentation (generated with Canva/Gamma)
 ✅ Group hands-on: create a one-page personal-brand pitch deck
 ✅ Live presentation: a 3-minute pitch, with other students voting for the most compelling proposal