Detailed Curriculum and Knowledge-Point Design [Unit 1] Generative AI × A Map of Business Applications (60 min)

• The 3 typical scenarios for enterprise AI use: improving efficiency, generating revenue, and driving innovation

• Text, images, video, audio, avatars: the full map of AI applications

• Tool inventory and selection strategy (ChatGPT vs. Gemini vs. Claude vs. Grok) ✅ Interactive: business owners or employees take stock of "the things I want to solve" and which type of AI application each maps to  

[Unit 2] AI Product Imagery × Building Business Visuals (60 min)

• Entry-level Midjourney composition techniques and style parameters

• ChatGPT × prompt writing to quickly generate business images

• AI-designed visual assets (brand key visuals, image photos, poster composition) ✅ Hands-on: produce a key visual for your own product or service + a set of IG image graphics ✅ Peer-review activity: in groups of three, review each other's images and simulate business applications  

[Unit 3] Conversion-Driving Video × AI Production and Editing (60 min)

• Quickly generate video footage with Veo 3 / Sora

• CapCut / Filmora: one-click video editing, adding subtitles and transitions

• A scriptwriting framework for commercial use (pain point → solution → CTA) ✅ Hands-on: use on-site image assets to complete a 60-second social short video ✅ Group review: showcase the work and offer each other optimization suggestions  

[Unit 4] AI Voice × Virtual Hosts × Brand Persona (60 min)

• Use Suno / ElevenLabs to create a voice profile

• Setting up a virtual host's image and voiceover (choosing style and tone)

• Turn a scripted voiceover into automated video content ✅ Hands-on: voiceover + virtual-image design to create an enterprise brand avatar ✅ Demo case: an AI video example that applies the "one person = an entire team" approach

[Unit 5] Copywriting Marketing × Social Media Operations (60 min)

• ChatGPT text-template design: product copy / enrollment copy / video scripts

• Drive marketing with content and build a traffic pool for your enterprise ✅ Hands-on: generate a personal-brand or product copy paired with an image or video  

[Unit 6] Integrated Applications × Opening Moves for a Business Pitch (60 min)

• A one-page pitch framework: pain point → solution → expected results → call to action

• Creating a personal-brand starter pack: a clear theme + organized tools + content design

• Showcase of an application-case presentation (generated with Canva/Gamma) ✅ Group hands-on: create a one-page personal-brand pitch deck ✅ Live presentation: a 3-minute pitch, with other students voting for the most compelling proposal