Course Outline Day 1: AI-Empowered Enterprises—The Dual Engines of Marketing Growth and Efficiency (3+3 hours) Topic 1: Hands-On AI Marketing Content Creation
Use ChatGPT for market research, personas, and the consumer journey
How to integrate AI to improve lead nurturing and conversion rates
Landing page copywriting and applying marketing psychology
Writing SEO-friendly blog articles and planning keyword layout
An introduction to the basics of Double CRM
Contact management and pipeline design
Building automated workflows
Hands-on production of an ad copy + a short-video script + a landing-page main copy + an SEO article
Quickly adjusting AI-generated results to match brand voice and conversion goals
Topic 2: The Secret to Boosting Internal Enterprise Efficiency
The secret to boosting internal enterprise efficiency
The surest way to improve production efficiency
How to reduce workload and increase output
How to increase output with AI automation
Designing enterprise workflows with AI automation
How to eliminate product defect rates and customer complaints
Using AI and digital transformation to boost internal company output
